Hall of fame

2018



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Emanuel Rinaldo Miller

Företagsekonomi


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Kristina Peric

Företagsekonomi


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Claudia Tirado

Företagsekonomi


The Challenge
The label ”Made in Sweden” is associated with high quality and a proud tradition of manufacturing, while the label ”Made in China” is associated with quite the opposite. Still, you wouldn’t be able to tell a mechanical component manufactured in China apart from one manufactured in Sweden in a quality control. How can Ramo Group change the negative perception of the label ”Made in China”?

The student’s solution

In short, the student suggested that Ramo Group should start to differentiate between products that will always be produced with low quality – as that is what the market demands by wanting low priced products – and products that is demanded to have consistent and superior quality. The students suggested that Ramo Group should do so by facing the problem head on by not being afraid of starting a discussion around it, thus, aiming to be a trendsetter in their industry. Also, by being proud of the label “Made in China” and developing marketing content that shows this by concise information and real-life examples.


The jury’s motivation

A clear presentation on a difficult and broad problem that presented a concrete solution with real feasibility with Ramo Group as the initiator.


The Jury
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Stefan Brolin

External Relations, JIBS


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Peter Groning

Project Manager, Ramo Academy


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Simon Cederholm

Project Manager, Case Academy


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Jonny von Rainals

Founder and CEO, Ramo Group


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Liz von Rainals

Marketing, Ramo Group


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Sten Carlsson

Founder, Mastec


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Lennart Claesson

Former CEO, Herber Engineering